Information about the Selling Process


Benefits of Hiring an Agent

  • Maximize net proceeds from your sale with the help of a professional agent.

  • Faster Sale with professional help in making your property market ready.

  • A trained and experienced professional looking out for your interests.

  • Benefit of local knowledge of neighborhoods and real estate values.

  • Less hassle for you the seller because a professional agent can help avoid the pitfalls and keep your sale on track.

  • Save time & money because you have the benefit of your agent's years of experience and contacts with other service professionals.

  • Seller representation. The agency laws clearly allow for the real estate agent to represent your interests exclusively.

Preparing Your House For Sale

The effort put in to repairing and cleaning your property is likely to be returned in a faster sale at a more attractive price. Click on this link for a checklist that will help you prepare your house for sale.

Repair and Cleaning Checklist

Real estate professionals cite two factors which most often determine whether a buyer is interested in a home or continues searching elsewhere...   (1) a realistic asking price, and (2) the cleanliness of a home.  Click on this link for a checklist that will help you prepare your house for sale.

Possible Work Orders

This link provides a list of some possible work orders. The work orders must be completed prior to closing and the seller is responsible for having them done. Check with your local authorities, or me, for specific requirements.

What To Do When Your House is Shown

After all of the preparation is taken care of it's time to get ready to impress buyers. Click on this link for some additional items to consider when your house is ready to be shown.

Closing & Settlement

Finalizing the purchase is called closing. Closing is defined as when the seller has the money and the buyer has the deed. A day or two before closing you will go to the escrow company and sign papers. Once the transaction closes, the buyer gets possession of the home on the day that you agreed to, early on in the purchase & sale agreement.

Seller's Agency

A seller's agent is a licensee who has entered into an agency relationship with only the seller in a real estate transaction. In a typical transaction the listing agent is the seller's agent and the agent bringing the buyer is the buyer's agent. However, with both parties permission, the listing agent can also represent the buyer and this is considered dual agency. A dual agent is a licensee who has entered into an agency relationship with both the buyer and seller in the same transaction.

Marketing Your Property

You benefit by marketing your property using Windermere's customized approach, tailored just for your property.

Staging the Home

I'll assist you in effectively staging your home so your property makes a good first impression on potential buyers.

  • Attention to the exterior and interior appearance of your home reduces market time.

  • Proper staging increases final sales price.

Multiple Listing Services

I cooperate with members of the local multiple listing services, to improve your market position.

  • Your property is marketed to real estate agents with other firms who are representing buyers.

Advertising

You'll be a part of the most extensive advertising program in the Northwest.

  • The homes I represent are seen by more home buyers and sellers than properties represented by any other Northwest real estate company.

  • Windermere ads reach nearly two million newspaper readers each week.

  • Windermere offers unique publications such as the Premier Properties tabloid, Northwest Homes tabloid and Saltwater Communities and Waterfront Homes magazine which features Windermere properties for sale.

  • Windermere's Internet site showcases homes for sale to buyers and sellers around the world.

For Sale Signs

Windermere signs have proven to be effective  in attracting buyers.

  • Buyers learn about properties they may not otherwise know about, when they see a Windermere "For Sale" sign.

  • Real Estate agent immediately, while interest is high.

  • Windermere signs indicate a quality property is on the market.

Marketing Information Sheets

Custom-prepared information on your home enhances the market process.

  • Buyers and other agents recognize the unique features of your home.

  • The advantages of your property are remembered when your home is compared to other properties competing for the same buyer.

Pricing Your Property

Determining price is the most critical step in preparing your home for sale, at the highest return, in the least amount of time.

Pricing Strategy

Buyers who have seen the available homes in their price range are waiting for the right home to come on the market.

  • Pricing strategy depends on the market conditions during the time your home is for sale.

  • A well-priced home often sells quickly once it is put on the market.

  • When your home is priced right from the outset, you maximize your opportunity of reaching the most qualified buyers.

Market Activity and Time

The right price really is the right price range to attract the maximum number of qualified buyers within a time frame that suits your needs.

  • A home receives its best exposure during the first three to five weeks on the market.

  • Multiple listing services statistics show that the longer a home is on the market, the lower the selling price.

Targeting the Right Buyer

Pricing your property too low or too high won't provide the best return.

  • When your price is too low, you could lose money on your family's largest investment.

  • Overpricing a property is risky because qualified buyers who might find the home just right won't see your home because it's out of their price range.

  • Agents will hesitate to show an overpriced home, unless it will make a competing property look like a better value.

The Pricing Process

Pricing is not based on appraised value, assessed value, or the financial needs of the seller. Rather, it is based on the amount a buyer is willing to pay, as determined by current market value. You'll receive a written estimate of value based on an analysis of:

  • Similar homes for sale now show you which homes prospective buyers are comparing to your home.

  • Similar homes recently sold tell you what buyers are willing to pay for your kind of home, in your area, at this time.

  • Expired listings and similar homes unsold for 90 days or more illustrate the results of overpricing.

Lets Get Started

The first step is to let me know about your wants. Click the button below to provide me with the preliminary information necessary to start the ball rolling. As with all of my client information, it will be held in the strictest confidence and not released to anyone else. The information will only be used to help me determine your wants. Please enter as much information as possible. Use the "Additional Information" field to list any special requirements or instructions. 

 

 

 
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Revised: August 29, 2008

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